{"id":2144,"date":"2026-01-06T16:20:00","date_gmt":"2026-01-06T08:20:00","guid":{"rendered":"https:\/\/ddcmacao.com\/coffee-roaming-and-ip-exhibition-opens-at-barra-dockyard\/"},"modified":"2026-03-26T15:40:32","modified_gmt":"2026-03-26T07:40:32","slug":"coffee-roaming-and-ip-exhibition-opens-at-barra-dockyard","status":"publish","type":"post","link":"https:\/\/ddcmacao.com\/en\/coffee-roaming-and-ip-exhibition-opens-at-barra-dockyard\/","title":{"rendered":"Coffee Walk and IP Exhibition Opens at Barra District"},"content":{"rendered":"\n

Source: Macao Daily News<\/a><\/p>\n\n\n\n

The \u201cOpening Ceremony of the 2nd Coffee Walk and Coffee-themed IP Exhibition,\u201d jointly organized by the Macao Specialty Coffee Association and the local creative brand Semsorriso, was held yesterday.<\/p>\n\n\n\n

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Guests officiate at the opening ceremony of Coffee Walk.<\/figcaption><\/figure>\n\n\n\n

Under the theme \u201cA Sip of Aroma, A Journey East Meets West\u201d the event adopts an innovative \u201ccoffee + IP + cultural tourism\u201d model, bringing together international trends and local flavors. By connecting 60 specialty coffee shops across Macau with homegrown creative IPs, it aims to create an immersive event that blends urban culture with the aesthetics of everyday life. <\/p>\n\n\n\n

The opening ceremony was held at 2:30 p.m. yesterday at the Former Barra Slaughterhouse Site in the Barra District. Officiating guests included Li Xuefei, Director of the Department of Education and Youth Affairs of the Liaison Office of the Central People’s Government in the Macao SAR; Lau Kit Lon, head of the Economic Activities Development Department of the Economic and Technological Development Bureau; Ip Weng San, head of the Department of Tourism Product and Events of the Macao Government Tourism Office; Cheong Ka Man, executive director of the Macau Youth Development Service Centre; Catarina Lio, Senior Vice President of Brand Marketing at MGM; Wong Yeuk Lai, chief executive officer of Choi Heong Yuen Bakery Macau; Linwood Lin, co-founder and executive director of Articross; Li Wai Kit , founder of the Semsorriso brand; and Lo Leong Fai, president of the Macao Specialty Coffee Association.<\/p>\n\n\n\n

Lo Leong Fai said that, as a place where Chinese and Western cultures converge, Macau has records of residents drinking coffee as early as the Qing dynasty, making it the place where the \u201cfirst cup of coffee in China\u201d set sail. \u201cMacau Coffee Walk 2.0\u201d is not only intended to promote this unique coffee tradition, but also aims to use the platform to provide young practitioners with space to showcase their talents and inject innovation and vitality into the community economy.<\/p>\n\n\n\n

Li Wai Kit said that, in line with the Macao SAR Government\u2019s \u201c1+4\u201d strategy for appropriate economic diversification and the direction of \u201cIP-driven traffic + community economy,\u201d this cross-sector collaboration built around \u201ccoffee + IP + cultural tourism\u201d represents a proactive attempt at \u201cIP+\u201d industrial integration, and is of great significance in stimulating local industry momentum and encouraging youth innovation.<\/p>\n\n\n\n

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The event brings together 60 specialty coffee shops across Macau and local creative IPs.<\/figcaption><\/figure>\n\n\n\n

Connecting 60 coffee shops across Macau<\/strong><\/p>\n\n\n\n

The event also features a cross-industry collaboration with Articross and Koi Kei Bakery. Under the theme \u201cOne Cup of Coffee, One Bite of Sweet\u201d, it introduces the new trend of pairing coffee with almond cookies, further reinforcing Macau\u2019s reputation as a \u201cCreative City of Gastronomy.\u201d Through the event mini program, participants can connect with 60 coffee shops across Macau and multiple historic attractions, enjoying coffee while experiencing the leisurely charm of a \u201cCityWalk.\u201d<\/p>\n\n\n\n

\u201cMacau Coffee Walk\u201d is a cross-sector lifestyle festival centered on urban exploration. To deepen the connection between coffee and local creativity, the opening event features a special coffee-themed IP exhibition, inviting local cultural and creative IPs such as UNDERDOG, Beanie, Mr.Bubbles, Whatelephant, and Honey Girl to create works inspired by coffee. Li Wai Kit, the event coordinator and curator, hopes that by continuously organizing diverse themed activities, the event will bring new experiences to visitors and residents, while also opening up brand exposure channels beyond traditional marketing for local coffee shops. In the long run, he hopes coffee culture and cultural and creative IPs will become a distinctive calling card for Macau tourism. The \u201cMacau Coffee Roaming 2.0\u201d stamp collection activity will continue from mid-this month until mid-March.<\/p>\n","protected":false},"excerpt":{"rendered":"

Source: Macao Daily News The \u201cOpening Ceremony of the 2nd Coffee Walk and Coffee-themed IP Exhibition,\u201d jointly organized by the Macao Specialty Coffee Association and the local creative brand Semsorriso, was held yesterday. Under the theme \u201cA Sip of Aroma, A Journey East Meets West\u201d the event adopts an innovative \u201ccoffee + IP + cultural … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":2145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-2144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage"],"acf":[],"_links":{"self":[{"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/posts\/2144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/comments?post=2144"}],"version-history":[{"count":4,"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/posts\/2144\/revisions"}],"predecessor-version":[{"id":2570,"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/posts\/2144\/revisions\/2570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/media\/2145"}],"wp:attachment":[{"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/media?parent=2144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/categories?post=2144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ddcmacao.com\/en\/wp-json\/wp\/v2\/tags?post=2144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}